LinkedIn Profiling and Branding
For professionals who are visible on LinkedIn, but not being found
LinkedIn isn’t optional anymore, I am sure you have heard this a million times, but for many job seekers, it’s become another source of frustration.
You’re on the platform, your profile exists, you’ve updated it countless times, and yet recruiters aren't reaching out, your applications still disappear into the void, and people with less experience than you seem to get more attention. You are told LinkedIn matters, but no one explains how, so you are left wondering what's missing!
The problem isn’t LinkedIn.
It’s how most people are using it; LinkedIn is no longer an online CV, it’s a search engine, decision tool, and sourcing platform, all rolled into one.
Recruiters now rely heavily on LinkedIn Recruiter and LinkedIn Talent to:
- search by keywords, seniority, industry and scope
- filter out profiles in seconds
- build shortlists before roles hit job boards
That means opportunities are often decided before you ever apply; and yet, most profiles:
- reflect who someone used to be, not who they are now
- list responsibilities instead of value
- lack clarity, positioning, and direction
- are invisible to recruiters, even when experience is strong
LinkedIn Strategy
£299.00
For job seekers who need a recruiter-ready profile that reflects who they are now, and where they’re going. Includes:
90-minute Zoom/Teams consultation
Positioning exercise to clarify direction and value
Fully written: Headline, Industry, About section, Experience entries & Key Skills
LinkedIn Strategy Plus
£399.00
Ideal if you want clarity, confidence, and a practical understanding of how to use LinkedIn effectively, without overwhelm.
90-minute Zoom/Teams consultation
Positioning exercise to clarify direction and value
Fully written: Headline, Industry, About section, Experience entries & Key Skills
Plus
60-minute LinkedIn Strategy Session focused on: recruiter behaviour, visibility, profile optimisation, how to use LinkedIn intentionally during your job search
LinkedIn Priority
£599.00
For job seekers who want visibility, momentum, and support, with strategy and execution handled for them. Designed for those who are tired of guessing, overthinking, or doing this alone.
90-minute Zoom/Teams consultation
Positioning exercise to clarify direction and value
Fully written: Headline, Industry, About section, Experience entries & Key Skills
60-minute LinkedIn Strategy Session focused on: recruiter behaviour, visibility, profile optimisation, how to use LinkedIn intentionally during your job search
Plus
60-minute Messaging Strategy Call
60-minute Posting Strategy Call
5 fully written LinkedIn posts
3 written networking messages
30 days of call / email / WhatsApp support
This is a complete roadmap, with hands-on guidance as you implement it.
So, what can an effective LinkedIn profile actually do?
A well-written LinkedIn profile doesn’t mirror your CV, it:
- tells a clear career story
- shows where you’re heading, not just where you’ve been
- uses language recruiters actually search for
- positions you confidently at your level
- makes it easy for someone to say, “Yes, this is the kind of profile I’m looking for.”
When done properly, your profile becomes:
- a magnet for recruiters
- a conversation starter for your network
- a passive job search engine working in the background
- a place where opportunity comes to you
Whether you’re actively applying, or quietly open to the right move, visibility matters, but clarity matters more, because without it you can post regularly and still be overlooked, you can network endlessly and go nowhere, you can be “open to work” and still feel invisible.
This is where I come in, I don’t just write LinkedIn profiles, I help you understand how to use LinkedIn in a way that aligns with your career, your energy, and your goals.